Project Management Essentials for Pharma Marketing

Who is this Course For?

This intensive course one day course is designed for marketing staff involved in the organisation/planning/delivery of complex projects supporting any of the following:

Multiple contributors
Multiple reviewers/approval steps
Complex, long or challenging timelines
Parallel tasks
Cost based on supplier time
Regular progress updates and completion estimates

For example:

Annual Brand Planning
Cycle Promotional planning
Pre-launch/launch planning

This course is applicable to all levels of Pharma Marketing experience - for example:

Brand or Marketing Managers
Marketing Directors
Marketing Operations/Planners

Non-Marketing Staff involved in complex projects wanting a deeper understanding of the project management practical tools & concepts

Sales Management or Sales Operations
Business Research or SFE staff

Note: No prior knowledge of project management software (e.g. Microsoft Project) is required for this practical one day course.

Course Objectives & Benefits

This concentrated one day course is designed to introduce you to project management and to give you an understanding of project management concepts & tools that are valuable to the Pharma Marketer. In addition, the course will translate the concepts into practical skills that you will be able to use in your day to day marketing role.

At the end of this course you will:

Understand the reasons for project success
Plan any marketing project effectively
Manage and control any project
Identifying the risks in project implementation and completion
Use the project plan as a communication tool
Understand project management principles and how they can be applied to any marketing project

Program

The program combines both theory & practice into a one day course:

Session One: The SET-UP

Before project planning can begin, a number of activities need to be undertaken:

Identifying and profiling stakeholders
identifying and setting deliverables

These activities are absolutely critical foundations to the design & implementation of a project plan

Session Two: The DRAWING BOARD

Creating a project plan requires:

identifying and dealing with project risks
developing the project schedule

Without these elements, the efficiency and effectiveness of your plan can be compromised

Session Three: The REVIEW

Check the quality of your project approaches and optimise the schedule to ensure success

Session Four: Your plan in ACTION

Implement - work with your project team

Monitor - manage project meetings

Finalise your project - lessons learnt

Course Requirements

This hands-on practical training program will require the use of a laptop throughout the course. Every session requires training exercises to be completed on participant laptops.

Windows or Mac laptops with MS Excel are required and basic knowledge of MS Excel is assumed

Note - project management specific software (e.g. MS Project) is beyond the scope of this two day program

Please note: if necessary, the APMRG may modify the program, venue/date

Course Dates & Venues:

Dates & Registration:

Wed 30th May, 2012 Click here to register for Wed 30th May, 2012

Tue 4th Dec, 2012 Click here to register for Tue 4th Dec, 2012

Venue: The Westin, Sydney NSW

Note - venue to be confirmed and registrants advised closer to the event date (usually 2-4 weeks prior)

Your Investment:

Earlybird* - APMRG Members: $1,747 + GST. Non-Members: $2,247 + GST

After earlybird - APMRG Members: $1,997 + GST. Non-Members: $2,497 + GST

Includes all meals and course dinner. Accomodation or travel costs are not included. Credit card fees & charges apply

*For details about earlybird timing see registration links above for each course date

Download Course Details via PDF Click here