PBS and PE for Pharma Marketing

PBS Pricing & Pharmaco-economics for Pharma Marketing

Who is this Course For?

This intensive two day course is designed for Pharma/Healthcare executives who are:

currently in roles which involve marketing
currently in Business Research roles that support PBAC submissions
currently in Regulatory/Medical/Clinical Affairs roles that support PBAC submissions
Senior Managers/Directors from other functional groups wanting to gain an in-depth understanding of the PBS
new to the Australian Healthcare system

This specialised course is applicable to all levels of Pharma Sales and Marketing experience - for example:

Brand or Marketing Managers
Marketing Directors
Key Accounts Managers
Market Research/Customer Insights Managers/Directors
Senior Sales Managers/Directors

Note: Fundamentals of pharmaceutical marketing will not be covered in this course. Although not a pre-requisite, the APMRG recommends the "Introduction to Pharma Marketing" training course for those looking to improve their understanding of the Pharma Marketing role.

Course Objectives & Benefits

This concentrated two day course (incorporating numerous interactive workshops) is designed to provide a stimulating overview of PBS Pricing and Pharmacoeconomics and an understanding of the key concepts essential to pricing and re-imbursement of products on the Australian PBS. The course is aimed at executives with a background in sales or marketing looking to improve their understanding of the intricacies of pricing and re-imbursement in Australia.

At the end of this course you will:

Value why Pharmaco-economics is integral in obtaining PBS listings. In particular:
- The complexities of the Australian Pharmaceutical Benefits Scheme (PBS)
- How a successful PBS listing is obtained
- How Evidence Based Medicine underpins the Pharmaco-economics of a PBS listing
Appreciate the importance of Pharmaco-economics in the Australian marketplace by developing a basic understanding of:
- Pharmaco-economic concepts and terminology
- Economic evaluation tools for Healthcare
- Techniques for reviewing Pharmaco-economic publications
Know how to use 'Pharmaco-economic value' arguments for your Brand
Understand how to work with and get the best Brand support from your Pharmaco-economic suppliers (both internal & external)

Program

DAY 1

Session One: PBS - the only game in town?

Australian Market Access and the PBS
PBS rules & regulations

Session Two: Evidence based medicine - what's all the fuss?

Clinical Trials
Epidemiology
Biostatistics & systematic reviews

Session Three: Pharmaco-economic evaluations - What, Why, How

Why Pharmaco-economic evaluation?
What are the main methods of economic evaluation?
How to talk the language?
From value proposition to a cost-effective argument

Session Four: Pharmaco-economic tools - for non-economists!

Back of the envelope models
Simple decision trees
Markov models & Monte Carlo simulations

Networking Drinks & Course Dinner

DAY 2

Session Five: Guidelines for reporting of Pharmaco-economic evaluations

What distinguishes a good from a bad economic evaluation?
How to increase the credibility of your economic value messages?
A checklist for a 'good' Pharmaco-economic paper

Session Six: Preparing a successful PBAC submission - traps & tricks

Process mapping a PBAC submission
Demonstrating a clinical need
Assessing the clinical evidence
Translating the evidence into an economic analysis
Conducting an economic analysis
Constructing a Budget Impact analysis

Session Seven: Key Pharmaco-economic strategies over the Product Life Cycle

Head office and local office process & focus
Pre-marketing
Post-launch

Please note: if necessary, the APMRG may modify the program, venue/date

Course Dates & Venues:

Dates & Registration:

7 - 8 May, 2012 Click here to register for 7-8 May 2012 - Registration closed

5 - 6 December, 2012 Click here to register for 5-6 Dec 2012

Venue: Sheraton on the Park or The Westin, Sydney NSW

Note - venue to be confirmed and registrants advised closer to the event date (usually 2-4 weeks prior)

Your Investment:

Earlybird* - APMRG Members: $3,474 + GST. Non-Members: $3,974 + GST

After earlybird - APMRG Members: $3,974 + GST. Non-Members: $4,474 + GST

Includes all meals and course dinner. Accomodation or travel costs are not included. Credit card fees & charges apply

*For details about earlybird timing see registration links above for each course date

Download Course Details via PDF Click here