The APMRG Marketing Professional Development Program offers flexible training using a modular approach designed to meet the needs of a wide range of delegates. Depending on their level of experience or wish to specialise in particular subject areas, delegates can choose the APMRG Modules that best suits their professional development requirements. APMRG offers a number of Core, Advanced and Specialised modules to address these specific needs.

Core Modules provide grounding in the principles and practice of Healthcare/Pharma Marketing

Advanced Modules provide training in specific skills pivotal to the Marketing role for more experienced marketing managers

Specialised Modules have been specifically designed for more experienced marketing managers wishing to broaden their strategic business skills in specific Healthcare/Pharma subject areas

APMRG Training Course List

Core Modules:

• Introduction to Pharma Marketing - Two day course
• Project Management Essentials for Pharma Marketing - One Day Course
• Essentials of Market Research for Healthcare/Pharma Marketers - Two day course

Advanced Modules:

• Hospital and Specialist Pharma Marketing - Two Day Course
• PBS Pricing & Pharmaco-economics for Pharma Marketing - Two Day Course
• "Brand Wars", Pharma Brand Planning - available 2012
• Essentials of Australian Pharma/Healthcare Secondary Data - Two Day Course
• Analysis & Forecasting skills for Healthcare Marketing - available 2012
• Competitor Analysis & Strategy for Healthcare marketing - available 2012

Specialised Modules:

• Introduction to Management - Two Day Course (currently under development)
• Salesforce Effectiveness - Two Day Course (currently under development)
• Key Account Management - Two Day Course (currently under development)

Please check course calendar for further details or contact the APMRG Training (training@apmrg.org)