Who is this course for?

This course is designed specifically for staff who are new to marketing in the pharmaceutical industry or who are relatively inexperienced (up to 2 years). For example:

• Associate brand/product managers
• Sales employees who have recently moved (or would like to move) to the marketing area
• Marketing assistants
• Non-Marketers - working in marketing-related roles including Medical, Regulatory, Finance, Market Access, Health Economics

Course Objectives

This course is designed to introduce you to pharmaceutical marketing and to give you an understanding of specific marketing issues that are unique to the pharmaceutical industry. In addition, the course will provide you with practical skills that you will require in your day-to-day marketing role.

At the end of this course you will:

• Expand your understanding of the pharmaceutical market place and your competitors
• Know which secondary data sources are available and how to analyse them
• Understand where your product fits in the lifecycle
• Learn how to manage Advisory Boards and develop Key Opinion Leaders
• Learn about general practitioner education and get the latest update from the RACGP
• Understand the principles of working with the Medical/Regulatory process
• Learn more about PR and Marketing Communications
• Understand the types of market research and its benefits
• Learn how to brief and work with market research suppliers or advertising agencies
• Know where to get further advice and help

Program

The program combines both theory & practice into a two day course:

Day 1

• Pharma Marketing Overview
• Overview of the PBS reform and implications for Industry
• Lifecycle Management
• Competitor Analysis
• Advisory Board Management and KOL development
• PR and how to make the best use of it in all your Marketing Communications
• Marketing Comminication Workshop

Day 2

• Advertising Agencies
• Principles of the Job Bag approvals process
• Market Research Principles - An overview
• How to work with Research Agencies
• Market Research case study - workshop
• Pharma Market Data & Analysis
• RACGP continuing Professional Development
• Market Research, Analysis and Marketing Planning - putting it all together

Please note: if necessary, the APMRG may modify the program, venue/date.

To obtain a detailed course program and further course details please email training@apmrg.org

Course Dates & Venues:

Dates & Registration:

22 - 23 October 2012             Click here to register for 22 - 23 Oct 2012

Venue: The Westin or Sheraton on the Park, Sydney NSW

Note - venue to be confirmed and registrants advised closer to the event date (usually 2-4 weeks prior)

Your Investment:

Earlybird* - APMRG Members: $3,474 + GST. Non-Members: $3,974 + GST

After earlybird - APMRG Members: $3,974 + GST. Non-Members: $4,474 + GST

Includes all meals and course dinner. Accomodation or travel costs are not included. Credit card fees & charges apply

*For details about earlybird timing see registration links above for each course date

Download Course Details via PDF  Click here

Testimonials

"Brilliant overview of marketing in Pharma without taking University papers"  - Sales Representative, Abbott

"All sessions were very relevant with some presentations having excellent inspirational/motivational speakers"  - Senior Strategic Programs Leader - Scientific Affairs Dept, Sanofi-Aventis

"Good overall picture of Marketing"  - Local Marketing Manager, Pfizer

"Excellent program for new employees providing a great overview"  - Customer Insights Analyst, MSD

"...good basic understanding of marketing"  - Sales Manager, Ferring

"...good for those just starting in marketing or wanting to get into marketing"  - Executive Representative, Abbott

"It is a great overview but also gives good insights"  - Marketing Co-ordinator, Merck Serono

"Gives a good overall picture of what to expect from a role in marketing and how to work more effectively with the marketing team"  - Strategic Programs Manager, Sanofi-Aventis

"Fantastic & energetic - some really great points to think about"  - Team Coordinator, Pfizer

"A good overview of what Pharma Marketing is like..."  - Business Development Analyst, Pfizer

© APMRG 2011