Who is this Course For?

This intensive two day course is designed for Pharma/Healthcare executives who are:

• Currently in roles which involve marketing or selling Pharma/Healthcare products/services
• Currently in Market Access, Regulatory or clinical roles which involve use of secondary data
• Currently in Business Planning, Market Research or Business Analyst roles
• Aiming to get into a role involving use of secondary data
• New to the Australian Healthcare system

This course is applicable to all levels of Pharma Sales and Marketing experience - for example:

• Marketing Directors, Brand or Marketing Managers
• Sales Directors, Sales Managers and Key Account Managers
• Market Access Directors or Managers
• Commercial (or S&M) Excellence Directors, Business Planning managers and Business/SFE Analysts
• Market Research/Customer Insights Managers

Note: Fundamentals of pharmaceutical marketing will not be covered in this course. Although not a pre-requisite, the APMRG recommends the "Introduction to Pharma Marketing" training course for those looking to improve their understanding of the Pharma Marketing role.

Course Objectives & Benefits

This concentrated two day course is designed to provide an overview of Pharma/Healthcare Secondary Data sources available in Australia while enabling users to understand how to best utilise secondary data for improved decision making.  The course is aimed at executives with a background in either the Pharma or Healthcare sector looking to improve their knowledge and use of public and private secondary data sources.

At the end of this course you will:

• Expand your understanding of the Healthcare data available from Federal & State governments
• Appreciate the complexities of using data from multiple data sources (e.g. to define patient flows)
• Understand the process to measure the quality of your data
• Know which data sources will assist you to monitor success within the GP, Hospital or any other Healthcare sector
• Understand the source(s) of your packaged data
• Know where to get more help/support/advice
• Appreciate the options in utilising your valued data for a variety of purposes while understanding the trade-off
• Understand the advanced skills required to manipulate specific specialised data
• Have practical examples of the data sources and their use

Program:

DAY 1 - Government Data Sources

Session One: Helicopter view

Establish a clear view of your marketplace

- what’s available

- what’s missing

- what’s overlapping

Session Two: Macro-environment

This session will focus on key federal government data sources from a variety of departments including

ABS - Australian Bureau of Statistics

AHIW – Australian Institute of Health & Welfare

PBS - Pharmaceutical Benefits Scheme

MBS – Medicare Benefits Schedule

Other government data sources and publications

Session Three: Micro-environment

This session will focus on Federal/State government or University/Hospital funded or supported data sources including

BEACH - Bettering the Evaluation and Care of Health

Disease Registries

Treatment Databases

Networking Drinks & Course Dinner

DAY 2 - Private Data Sources

Session Four: Data Quality

Definitions of Data Quality for Healthcare data

Simple steps for quality assessment

Traps to avoid

Session Five: Prescription & Diagnosis data

GP Panels

Specialist Panels

Session Six: Dispensing & Invoice/Sales data

Covering all the available data sources

Session Seven: SFE & Promotion Monitors

Covering all the standard (and some unique) data sources

Please note: if necessary, the APMRG may modify the program, venue/date

Course Dates & Venues:

Dates & Registration:

30 - 31 May, 2012             Click here to register for 30-31 May 2012

10 - 11 Dec, 2012             Click here to register for 10-11 Dec 2012

Venue: Sheraton on the Park or The Westin, Sydney NSW

Note - venue to be confirmed and registrants advised closer to the event date (usually 2-4 weeks prior)

Your Investment:

Earlybird* - APMRG Members: $3,474 + GST. Non-Members: $3,974 + GST

After earlybird - APMRG Members: $3,974 + GST. Non-Members: $4,474 + GST

Includes all meals and course dinner. Accomodation or travel costs are not included. Credit card fees & charges apply

*For details about earlybird timing see registration links above for each course date

Download Course Details via PDF Click here

© APMRG 2011