Market Reach Pty Ltd is a pioneering Australian company, which distributes pharmaceutical product samples to Medical Practitioners throughout Australia. Market Reach was formed in July 2007 by the merger of SamplesPlus Pty Ltd (which was operating from 2003), and Pharmaceutical Change Management Pty Ltd (which was operating the Syndicated Sampling Programme since 1995). Market Reach delivers more than 100,000 pharmaceutical sample packages per year for its SamplesPlus program, which is used by >80% of Australian GPs. Between its two parent companies, Market Reach has a successful history and track-record of operating Pharmaceutical sample distribution campaigns for >13 years, having processed > 1 million sample deliveries to-date. More recently Market Reach has launched GP Reach, a new electronic mobile phone application which can be used by representatives to order sample for doctors whilst out in the field.This application provides a totally controlled process and delivery of sample goods with full documentation and stock control meeting all State Government and Medicines Australia statutory requirements and guidelines.