Ipsos Health is a highly specialised unit within one of the world’s largest market research companies. In Australia, Ipsos Health has built a strong reputation for delivering strategically useful and reliable results for major pharmaceutical and health care companies since 2002. We offer a full range of research for optimising brands: pre-launch market scoping, positioning, pricing, modeling the impact of changes on sales, identifying and leveraging market drivers, segmentation for targeting, communication development, brand health tracking, sales force effectiveness testing and corporate reputation.

Our team comprises specialists in qualitative and quantitative methods and we regularly conduct research with GPs, specialists, community and hospital pharmacists, allied HCPs, health management professionals and patients.

Uniquely, we draw on Ipsos’ global expertise in Marketing, Advertising, Loyalty, Media and Public Affairs.