IMS is the world's leading provider of market intelligence to the pharmaceutical and healthcare industries. We offer a variety of solutions to help clients understand the marketplace, improve marketing effectiveness and optimize sales productivity. With a presence in more than 100 countries and over 55 years of experience, IMS applies leading-edge technologies to transform billions of pharmaceutical transactions collected from thousands of sources into strategic insights. Interpreted and analyzed by IMS experts, these insights are an unmatched source of trends and perspectives about the pharmaceutical marketplace - precise market intelligence that can be translated into action. In Australia and New Zealand, IMS has offered a unique mix of information, experience and expertise for over 50 years. We provide a wealth of information sources, front-end applications, learning solutions that are tailored to clients needs, and evidenced based consulting services that assist our clients in shaping strategies for action, and make critical bottom-line decisions.