Deborah is an experienced market researcher who has worked across a broad range of industries. In her 14 year career she has held positions on both the client (Westpac, Reader’s Digest) and supplier side (AMR Interactive, Colmar Brunton, Taverner Research, Nielsen Online), giving her an excellent understanding of the challenges and needs of both. Her work philosophy is to conduct useable and helpful research that informs business decisions and strategic marketing direction. Deborah is renowned for her attention to detail and client service focus. Key Client Categories Health/Pharmaceutical, FMCG, Automotive, Financial Services, IT/Telco, Tourism Government, social policy and academia (psychology & public health) Research Services Offered Qualitative (focus groups, depth interviewing, internet usability testing, concept testing, product testing etc.) Quantitative (all survey types; segmentation, brand image, usage & attitude studies, needs assessments, editorial polls etc.) Other Services Offered Customised training of your staff in market research practices (eg brief writing workshops) Research report library management and administration Management of your website upgrade/ content management