Allori is a medical-marketing consultancy and medical communications company consisting of medical and education specialists, medical writers and IT experts. Our mission is to effectively communicate a core brand proposition that is both believable and motivating. Understanding how to change attitudes is vital. Allori's medical communication strategies and education initiatives produce measurable shifts in behaviour. We transform data into credible evidence and use the power of peer-to-peer communication to drive meaningful change in clinical practice. Allori have extensive experience in creating innovative digital communications (www.allori.com) and have also developed a suite of IT programs to support both your brand and sales and marketing infrastructure. For further information go to www.brandingatlas.com